Stop recycling.
Start sourcing.

Job boards return the same résumés to every firm in town. Social pulls candidates who'd never apply on a board, and Adway gives you the engine to find them, warm them, place them.

Net-new talent · Social-first

Net-new applicants

73%

of social-sourced candidates never appeared in our client's existing CRM.

Always on

24/7

Each Pulse job slot keeps one job running across Facebook and Instagram.

Margin add

+20-40% per client package

when EB is bundled into the monthly retainer instead of sold as a one-off.

Three pains. Three flips.

  • The pain

    Your job boards are drained

    Indeed, LinkedIn jobs, Monster: same résumés in the database, recycled into every campaign. The same humans, repackaged.

    The flip

    Social pulls net-new candidates

    Adway-served social ads consistently deliver applicants who don't exist in your existing CRM. Confirmed across 200+ campaigns.

  • The pain

    Client packages are commoditised

    Volume-priced job posts, candidate slates: same offering as every other staffing firm. Margin compresses every year.

    The flip

    EB becomes your premium tier

    Wrap Adway's always-on employer-brand into your client package. Sell a strategic offering, not a transactional one.

  • The pain

    Audience evaporates after the placement

    Every campaign starts from cold. The pipeline you built for client X doesn't carry to client Y.

    The flip

    An owned talent pool that grows

    Audiences show how interest in your jobs, stories and career site builds your social talent pool, in your own Adway workspace. It grows with every campaign you run.

Not a tool. A revenue line.

  1. 01

    Bundle into client retainers

    Add an EB line to your monthly client package. It adds 20-40% to invoice value while delivering net-new talent volume.

  2. 02

    Sell EB as a stand-alone vertical

    Open a strategic conversation with bigger brands. Talent attraction, not body-shopping.

  3. 03

    Pre-warm pools for upcoming briefs

    Keep Pulse job slots running for the role types you know will come in, so the role is already in the feed when the brief lands.

Your clients' brands. In every feed.

Brand ad on LinkedIn
Brand ad on Instagram
Brand ad on TikTok

Untapped talent. Sellable margin.

20-minute partnerships call. We'll walk through what an EB line looks like in your existing client packages, and what net-new volume social typically returns for your verticals.