Stop recycling.
Start sourcing.
Job boards return the same résumés to every firm in town. Social pulls candidates who'd never apply on a board — and Adway gives you the engine to find them, warm them, place them.
Net-new applicants
73%
of social-sourced candidates never appeared in our client's existing CRM.
Pool growth
4.2×
vertical-specific audience size after one quarter of Pulse.
Margin add
+20–40% per client package
when EB is bundled into the monthly retainer instead of sold as a one-off.
Three pains. Three flips.
-
The pain
Your job boards are drained
Indeed, LinkedIn jobs, Monster — same résumés in the database, recycled into every campaign. The same humans, repackaged.
The flip
Social pulls net-new candidates
Adway-served social ads consistently deliver applicants who don't exist in your existing CRM. Confirmed across 200+ campaigns.
-
The pain
Client packages are commoditised
Volume-priced job posts, candidate slates — same offering as every other staffing firm. Margin compresses every year.
The flip
EB becomes your premium tier
Wrap Adway's always-on employer-brand into your client package. Sell a strategic offering, not a transactional one.
-
The pain
Audience evaporates after the placement
Every campaign starts from cold. The pipeline you built for client X doesn't carry to client Y.
The flip
An owned talent pool that grows
Pools live in your Adway workspace — segmented by skill, industry and channel. The asset compounds across every client you place.
Not a tool. A revenue line.
- 01
Bundle into client retainers
Add an EB line to your monthly client package — adds 20-40% to invoice value while delivering net-new talent volume.
- 02
Sell EB as a stand-alone vertical
Open a strategic conversation with bigger brands. Talent attraction, not body-shopping.
- 03
Pre-warm pools for upcoming briefs
Run Pulse for the role types you know will come in — fill the brief same-week instead of in three weeks.
Your clients' brands. In every feed.
Run Adway on behalf of clients.
RPO programs
Bundle EB into the client program
Strategic recruitment-process outsourcing partners adding the employer-brand vertical as a high-margin add-on.
EB agencies
Be the preferred partner
Employer-brand agencies running Adway in their own workspace — branded creative, white-labelled distribution, in client retainers.
Untapped talent. Sellable margin.
20-minute partnerships call — we'll walk through what an EB line looks like in your existing client packages, and what net-new volume social typically returns for your verticals.