No plans, no seats to negotiate. Get the whole platform free, then pay only for what you activate — always-on Pulse slots, on-demand Spark and Boost, all fueled by one credit wallet.
Start free
Spin up a workspace and get all of Adway — brand studio, AI generation, audiences, analytics. You only pay when you advertise.
The complete platform, free. You only pay for advertising — plus content generation past your monthly free quota.
No card required
Everything below is pay-as-you-go. Switch it on the month you need it.
3 activation layers
Three ways to activate growth — each with its own payment model so you only pay for what's running.
Always-on employer brand.
Daily employer-brand campaigns that keep your name in the feed. Set a daily budget, pause anytime — drawn from your wallet, no subscription fee.
Always-on job ads.
One slot runs one role at a time and auto-rotates every 3 days across your open roles — your whole pipeline stays in the feed. Meta spend bundled, no wallet draw, predictable monthly cost.
€99 / slot / mo
First slot free for 7 days · Meta spend bundled · market-localized ($99 / £79 / 999 kr)
Spike when it matters.
On-demand 14-day campaigns for hard-to-fill roles. Pay from your wallet, a card, or hand a payment-link to a hiring manager or end client.
Add-ons
No tiers to climb. Every capability is an optional add-on — turn it on the month you need it, off when you don't.
White-label
Remove all “powered by Adway” branding — from your ads, landing pages and payment links — so every surface looks fully yours.
ATS sync
Two-way sync of jobs and candidates with your applicant tracking system.
Frequent sync
Pick up new and changed jobs every 5 minutes instead of the standard daily sync.
60 fps render
Render every ad at a smooth 60 fps for crisper motion in social feeds.
SSO (SAML / OIDC) is included free for every workspace. Other add-ons are market-localized and billed monthly alongside your Pulse slots.
How credits work
Pulse slots and add-ons are simple monthly subscriptions. The credit wallet pays for everything variable — Spark days, Boost spikes, AI, SMS, voice. 1 credit = 1 EUR, matched to your currency.
Purchased credits
Last 12 months from purchase. Top up any time, manually or via auto-topup when the balance gets low.
Volume discounts
Top up in volume to earn bonus credits, and annual commitments unlock the best rate. Talk to us when you're scaling.
Auto-topup
Set a threshold and a refill amount. Wallet refills automatically so campaigns never pause mid-flight.
External payment-links
Share a link with a hiring manager, agency client or end customer — they settle by card and you don't draw from your wallet. Available to everyone.
Top up by card or auto-recharge, or settle by invoice on an annual credit commit. Bigger volumes earn bonus credits. Talk to sales for volume pricing.
Enterprise
Multi-brand, multi-region, multi-wallet. Pay by invoice, lock your annual credit rate, and give every team its own spending limits — without losing the central view.
Multi-wallet
Separate wallets per brand, region, or business unit. One billing relationship.
Per-user spend limits
Cap individual recruiters' wallet usage. Approval flows for top-ups.
Custom roles & permissions
Role-based access control and approval flows for large, multi-team organizations.
Invoice billing
Net-30 invoicing, PO numbers, custom billing entities, VAT/tax handling.
Annual credit commit
Lock a yearly credit volume for bonus credits and a rate fixed for 12 months.
SLA · CSM · custom integrations
Named Customer Success Manager, uptime SLA, and bespoke ATS / HRIS work.
No. There are no Starter/Pro/Enterprise plans to pick. You get the full platform free with Adway Free, then pay only for what you advertise: Pulse slots (always-on job ads), Spark (always-on employer brand), Boost (on-demand spikes), and optional add-ons. One credit wallet fuels everything variable.
With Adway Free you get the whole platform, no card required: the brand studio, AI ad generation (up to a monthly free quota), talent-audience building, analytics, and on-demand campaigns. You only pay for advertising spend — and content generation beyond your free quota. It's free for as long as you like; add Pulse slots when you want roles running always-on.
There's no time-boxed platform trial — Adway is simply free to use. When you add your first Pulse slot, that slot is free for 7 days (a card is required and it auto-converts at the end). Buying 2+ slots up front keeps the 7-day free window on slot #1; the others bill from day one.
Three activation layers. Spark = Attract: always-on employer-brand campaigns, wallet-drawn at a daily tier you set (€25/day Meta, €50/day +LinkedIn, €100/day +Snap +TikTok, or Custom up to €500/day). Pulse = Engage: always-on job ads at €99/slot/mo with Meta spend bundled; one slot runs one role at a time and auto-rotates every 3 days across your open roles. Boost = Convert: on-demand 14-day spike campaigns in three packages (Standard €395 Meta, Plus €695 +LinkedIn, Premium €995 +Snap +TikTok), payable by wallet, card, or external payment-link.
Optional capabilities you switch on a month at a time instead of climbing a plan ladder. White-label, ATS sync, and frequent (5-minute) career-site sync are €99/mo each; 60 fps rendering is €49/mo. SSO (SAML / OIDC) is included free for everyone — no enterprise tax. Turn any of them on when you need them and off when you don't.
1 credit = 1 EUR, matched to your billing currency (£, $, SEK, NOK, DKK). One central wallet per workspace funds every variable consumption: Spark daily campaigns, Boost spikes, AI generation, SMS, voice. Purchased credits last 12 months; promotional / granted credits expire after 30 days.
Bigger top-ups earn bonus credits, and annual commitments unlock the best rate — locked for 12 months — plus invoice billing, multi-wallet, and per-user spend limits. Talk to sales for volume pricing.
Yes — and it's a core feature, not a paid add-on. Any Boost campaign can be paid via external payment-link: share the link with a hiring manager, agency client, or end customer and they settle by card. Available to everyone, even on Adway Free.
No. Adway reads your career site and EVP, generates all content, and handles distribution. Your team reviews and approves — or sets it to auto-publish once brand guidelines are confirmed.
Get the whole platform free — connect your career site, let the AI read your EVP, and start today. Add a Pulse slot when you're ready and see your first ads in the feed, free for 7 days.
