Try free. Pay as you grow.

A flat monthly base fee unlocks the platform. Credits fuel what you activate — content, distribution, campaigns, and candidate communication. Use more, spend more. Use less, don't.

14-day free trial No credit card for trial Cancel anytime Credits roll over 1 month

  • Trial

    Try the full platform free.

    Free

    14 days · no credit card

    100 credits included
    • 1 brand
    • Pulse preview (5 posts)
    • Spark preview (1 anthem)
    • Generative content engine
    • Career-site scan & EVP intake
    • Community support
    Start free trial
  • Most popular

    Grow

    For teams building always-on presence.

    €299 /mo

    per month, billed monthly

    €249/mo when billed annually

    300 credits / month
    • Up to 3 brands
    • Pulse — always-on employer brand
    • Spark — anthem moments
    • Boost — convert on demand
    • Generative content engine
    • Smart distribution (Meta · LinkedIn · TikTok · Snap)
    • Talent pool & audience segments
    • ATS integration (1 ATS)
    • Email support
    Get started

  • Scale

    For established employer brands at volume.

    €799 /mo

    per month, billed monthly

    €649/mo when billed annually

    1 000 credits / month
    • Unlimited brands
    • Everything in Grow
    • Candidate Communication (SMS + in-feed)
    • Advanced audience segments & retargeting
    • Multi-brand reporting dashboard
    • Priority support
    • ATS integrations (unlimited)
    • Custom content guidelines
    Get started

  • Enterprise

    Custom volume, dedicated support, tailored onboarding.

    Custom

    Talk to our team

    Volume credit bundles
    • Everything in Scale
    • Dedicated Customer Success Manager
    • Custom SLA & security review
    • Volume credit pricing
    • SSO / SAML
    • Procurement & invoicing support
    Contact sales

1 credit = 1  € · £ · $ · kr

Credits are the fuel. They're matched to your billing currency — so 1 credit always equals 1 unit of what you pay in. Your plan's monthly bundle covers typical usage; top up any time if you run a bigger campaign.

Action Cost
Pulse post (1 social post, all channels) 2 cr
Spark anthem (AI-generated video, 30 s) 20 cr
Boost campaign (7-day hiring campaign) 50 cr
SMS candidate message 0.15 cr
In-feed message (LinkedIn / Instagram DM) 0.30 cr
New brand onboarding (one-off) 10 cr

100 credits

≈ 50 Pulse posts

€99

500 credits

≈ 5 Boost campaigns

€449

1 000 credits

Volume — best rate

€799

Four products. One platform.

Activate the products you need. Each one is powered by the same generative engine and draws from your credit balance.

  • ∞

    Pulse

    Always-on

    Continuous employer-brand presence. Daily social content generated from your EVP, published across every channel automatically.

    ~2 credits per post Learn more →
  • ⚡

    Spark

    Anthem moments

    AI-generated video anthems for EVP launches, hiring milestones, and brand campaigns. Brief → full anthem video in days.

    ~20 credits per anthem Learn more →
  • ▲

    Boost

    Convert on demand

    Flip your warm talent pool into a hiring campaign the moment a role opens. Apply-now ads served to the people most likely to respond.

    ~50 credits per campaign Learn more →
  • ✉

    Candidate Communication

    SMS + in-feed

    Reach candidates directly — SMS, in-feed messages, retargeting sequences. Automated or triggered by talent-pool signals.

    0.15–0.30 credits per message Learn more →

Frequently asked

  • What is a credit?

    1 credit = 1 EUR (or GBP, USD, SEK, NOK — matched to your billing currency). Credits are consumed when you activate content distribution, video anthems, hiring campaigns, or candidate communication. Your plan includes a monthly bundle; unused credits roll over for one billing period.

  • Can I buy additional credits?

    Yes. Top-up bundles are available at any time: 100 cr for €99, 500 cr for €449, or 1,000 cr for €799. Volume pricing is available on Scale and Enterprise plans.

  • What happens when my trial ends?

    Your content and brand profile are saved. You can pick a paid plan to keep publishing, or export your generated assets. We'll send a reminder 3 days before the trial expires.

  • How does annual billing work?

    Pay 12 months upfront and save roughly 17% vs monthly (€249/mo on Grow, €649/mo on Scale). Credits still accrue monthly and roll over within the same billing period.

  • Which channels does distribution cover?

    Meta (Facebook + Instagram), LinkedIn, TikTok, and Snapchat. Programmatic display is available on Scale and Enterprise. We connect to your ad accounts — no new accounts needed.

  • Do I need a social media team to use Adway?

    No. Adway reads your career site and EVP, generates the content, and handles distribution. Your team reviews and approves — or sets it to auto-publish once your guidelines are locked.

Your first 14 days are on us.

Start today. Connect your career site, let the AI read your EVP, and see your first branded posts in the feed — before you pay a single credit.

Start free — no credit card Talk to sales