Meta
"It's bigger than the work."
Watch now 12K
Interest today.
Talent pool tomorrow.
Audiences show how interest in your jobs, stories and career site helps build your social talent pool. Explore audience estimates, recorded engagement and the sources available for retargeting.
- Free to use
- No credit card required
- First ads in minutes
Three signals. One pool.
Video views, engagement with lead-form ads and recorded career-site activity help build audiences.
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Video views
People who watch your job and story videos on social.
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Lead-form ads
People who engage with your lead-form ads.
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Career-site activity
Visits recorded on your career site by the Audiences pixel.
Your talent pool, compounding.
Always-on social keeps your brand in the feed between roles. Everyone who watches, taps or visits joins your warm pool, so the people you reached last quarter are the first to hear about your next role.
LinkedIn
"Tools that move millions."
See more 8.4K
TikTok
"Open roles. Live now."
See open roles 23K
Snapchat
"Behind every release."
Watch now 9.7K
YouTube
"Real craft. Real people."
See more 16K
Illustrative example. Engagement figures are not customer results.
Your career site,
counted in.
The Audiences pixel adds your career site to the picture. Visitor tracking connects career-site activity to your audience reporting.
Open Tracking in Audiences to review the setup and verification.
Estimates you
can trust.
The estimate combines platform sizes and engagement signals, which can overlap across sources.
Recorded signals are not the same as a targetable audience. A source can collect activity before a retargeting audience is available, so Audiences shows you which is which.
Start building your pool.
The whole platform is free. Pay for the slots and Boosts you run.
- Free to use
- No credit card required
- First ads in minutes
How Audiences connect with the rest of Adway
Do my job ads count?
Yes. Interest in your jobs helps build your social talent pool, including the jobs you keep live in Pulse job slots.
Learn about PulseDo my employer brand stories count?
Yes. Interest in your stories counts too, including the ones you keep live in Spark brand slots.
Learn about SparkIs every signal a targetable audience?
No. Recorded signals are not the same as a targetable audience. A source can collect activity before a retargeting audience is available, and each source shows its own status and retention window.
Learn about Boost