Content that builds your pool — live.

Your Social
Talent Pool.

Name: Adway Audiences
Brand: Adway

A first-party audience built from every brand interaction — segmented by signal, owned by you, compounding across every role you'll ever hire for.

Start building yours See a pool in action

In your pool

8,432

+24% this quarter

Passive viewers 69%
Warm engaged 22%
Click-ready 8%

Updated in real time as Pulse and Spark publish. Boost retargets the warm + click-ready tiers when a role opens.

Every brand interaction
should leave something behind.

Most employer-brand spend evaporates the moment the impression ends. Adway captures the signal, sorts it into the right tier, and gives you a pool that's worth more next quarter than this one. The audience is the asset.

1st-party

You own it, not the platform

Audiences live in Adway and sync into your ATS / DSP. If you leave Meta or LinkedIn changes its API, your pool comes with you.
Always-on

Built passively, every day

Every view, save, click, watch-time signal is sorted automatically. No campaign needed to grow it.
Compounds

Carries between roles

The audience you built for Q1 engineering hiring is who you market to for Q3 product roles. Pool size grows; CAC shrinks.
Segmented

By signal, not guesswork

Passive watcher · warm engager · click-ready. The agent retargets the right tier with the right ad the moment a role opens.