Meta
Facebook + Instagram
We're hiring · Senior Engineer · Stockholm
Connect your career site. Adway reads your brand and your EVP, creates your job ads and brand stories, and runs them on Meta, LinkedIn, TikTok, Snapchat and YouTube. Always on. Always on brand.
It's full of reasons to join you. It just doesn't get out much. Adway turns it into ads, films and job posts, and takes them to the feeds where your future hires scroll.
1. Intake
We read your career site + EVP.
Life at Adway
Build what moves millions.
2. Generate
AI creates image & copy from your EVP.
3. Bring to life
Stills become social-native motion.
4. Activate
Live in every feed. Always on.
Adway reads your career site and EVP, then creates social-native content in your colours, voice and visual identity. Not ours. The ad in the feed looks like it came from your own creative team.
Illustrative examples, not Adway customers.
No brief. No agency. No revision rounds.
See it in your brandOne ad, every feed. Format, ratio, copy and pacing adapt to each platform, so it looks native wherever it runs.
One source · Format, ratio, copy and pacing adapt per channel · One creative review, every feed.
Stories, job ads, your career site, a content calendar, candidates and results. One workspace runs it all, and it's free to use.
Adway finds the themes only you can talk about and writes ready-to-run stories for each one. You choose. It publishes.
Try it freeDescribe the role like you would to a colleague. Adway writes the job page and builds the video ad while you talk. Rather type? Paste a job link.
Try it freeDescribe the change. Adway rewrites the copy, reworks the layout or creates new images and video. Review it, then publish. No developer. No ticket.
Try it freeGive every theme its moment. See what runs each month, spot the gaps and drop a story in.
Try it freeApplications arrive straight from the feed, screening answers attached. See who's qualified, reply, agree the next step or send them to your ATS.
Try it freeReach, clicks, applications and cost per qualified candidate, next to the Adway benchmark. Reported straight: impressions are never passed off as people.
Try it freeGet a ping in Slack or Teams when a job is ready or an ad goes live, and act right from the message. Or ask ChatGPT, Claude or Cursor how your ads are doing.
Try it freeAdway tracks the views, clicks and candidates behind every ad, learns what works for each audience and adapts the messaging in flight.
Know what works. Scale what wins.
Illustrative example. The click rates shown are not customer results.
Always-on social keeps your brand in the feed between roles. Everyone who watches, taps or visits joins your warm pool, so the people you reached last quarter are the first to hear about your next role.
See how Audiences builds
"It's bigger than the work."
"Tools that move millions."
"Open roles. Live now."
"Behind every release."
"Real craft. Real people."
Illustrative example. Engagement figures are not customer results.
Open a role and Boost it. Warm candidates from your talent pool see it first and apply without ever leaving their social feed, answering a few screening questions on the way.
298 clients across 54 countries. A Fosway 9-Grid Core Leader, 5 years running.
Ocab
“People used to come to us as a last resort. Now they come to us with purpose. That's the power of social media.”
Åsa Mårtensson
Head of HR at Ocab
Connect your career site and start creating. Pay for the Boosts and slots you run.
Free
No credit card required
€0
Pay for the media you run
Every plan includes the whole platform. Pro and Business add larger monthly allowances. Enterprise is an agreement shaped around your organisation.
See pricingYes. The Free plan is the whole platform, with no credit card: your career site as ads, the canvas and its chat, variants, segments, the chat agents and assistants, API and white-label, plus a small monthly allowance to stay creative. You pay for the media you run: Pulse job slots, Spark brand slots, Job Boosts from €395 and Story Boosts from €495. Pro and Business add larger monthly allowances, and Enterprise is an agreement shaped around your organisation.
Spark is always-on advertising for your employer brand: each brand slot keeps one story running 24/7 across Facebook and Instagram. Pulse is always-on advertising for your open roles: each job slot keeps one job running 24/7 across Facebook and Instagram, and you can add slots any time. Boost is an on-demand campaign for a role, for 14 or 28 days at the same price: Small €395 on Meta, Medium €695 on Meta and LinkedIn, or Large €995 across Meta, LinkedIn, Snapchat, TikTok, YouTube and Google Display. Stories get Boosts too: 28 days in the feed, from €495.
Yes. Adway reads your career site and EVP, picks up your brand signals and tone, and turns every role into an on-brand social ad. Your team reviews and approves, or switches on auto-publish once your brand guidelines are confirmed.
No. Adway reads your career site and EVP, creates the content and handles distribution. Your team stays in charge of what goes out.
No. Targeting decides who sees the ad before anyone can apply, and AI screening sorts candidates as they apply. Only the best enter your ATS.
Yes. Adway plugs into 30+ ATS and CRM platforms, including Teamtailor, Greenhouse and Lever. Jobs sync in, and applications sync out with full source attribution.
A boosted post is one ad, once. Adway turns every open role and every story into targeted ads across Meta, LinkedIn, TikTok, Snapchat and YouTube, optimises them as they run and builds a social talent pool you keep.
Minutes. Paste your career site and your first ads are ready to review. Publish when you're happy.
Connect your career site and Adway creates, schedules and publishes branded posts across Meta, LinkedIn, TikTok and Snap. Automatically. No agency. No briefing. No waiting.
Meta
Facebook + Instagram