One link.
Your whole
employer brand.

Connect your career site. Adway reads your brand and your EVP, creates your job ads and brand stories, and runs them on Meta, LinkedIn, TikTok, Snapchat and YouTube. Always on. Always on brand.

See it in action
  • Free to use
  • No credit card required
  • First ads in minutes

Wake up your career site.

It's full of reasons to join you. It just doesn't get out much. Adway turns it into ads, films and job posts, and takes them to the feeds where your future hires scroll.

careers.yourcompany.com
zzz

1. Intake

We read your career site + EVP.

Image & Copy

Life at Adway

Build what moves millions.

See open roles

2. Generate

AI creates image & copy from your EVP.

Video

3. Bring to life

Stills become social-native motion.

Meta

Facebook + Instagram

Life at Adway

Build what moves millions.

See open roles

LinkedIn

Feed

Life at Adway

Build what moves millions.

See open roles

TikTok

For You

Life at Adway

Build what moves millions.

See open roles

Snapchat

Stories

Life at Adway

Build what moves millions.

See open roles

YouTube

Shorts

Life at Adway

Build what moves millions.

See open roles

4. Activate

Live in every feed. Always on.

Every ad wears your brand.

Adway reads your career site and EVP, then creates social-native content in your colours, voice and visual identity. Not ours. The ad in the feed looks like it came from your own creative team.

Illustrative examples, not Adway customers.

No brief. No agency. No revision rounds.

See it in your brand

One brand. Consistent everywhere.

One ad, every feed. Format, ratio, copy and pacing adapt to each platform, so it looks native wherever it runs.

One source · Format, ratio, copy and pacing adapt per channel · One creative review, every feed.

Everything you need. Nothing to brief.

Stories, job ads, your career site, a content calendar, candidates and results. One workspace runs it all, and it's free to use.

Your EVP, turned into stories.

Adway finds the themes only you can talk about and writes ready-to-run stories for each one. You choose. It publishes.

Try it free

Say it out loud. Get a job ad.

Describe the role like you would to a colleague. Adway writes the job page and builds the video ad while you talk. Rather type? Paste a job link.

Try it free

Change your career site by asking.

Describe the change. Adway rewrites the copy, reworks the layout or creates new images and video. Review it, then publish. No developer. No ticket.

Try it free

A year of stories, planned in minutes.

Give every theme its moment. See what runs each month, spot the gaps and drop a story in.

Try it free

Every candidate. One inbox.

Applications arrive straight from the feed, screening answers attached. See who's qualified, reply, agree the next step or send them to your ATS.

Try it free

Numbers you can take upstairs.

Reach, clicks, applications and cost per qualified candidate, next to the Adway benchmark. Reported straight: impressions are never passed off as people.

Try it free

Adway, where you already work.

Get a ping in Slack or Teams when a job is ready or an ad goes live, and act right from the message. Or ask ChatGPT, Claude or Cursor how your ads are doing.

Try it free

Smarter with every interaction.

Adway tracks the views, clicks and candidates behind every ad, learns what works for each audience and adapts the messaging in flight.

Cut
Work-life balance ad variant

Time is the perk.

Real 4-day weeks. Real Fridays off.

See culture

Category

Work-life balance

CTR 1.8%
Winner
Compensation ad variant

€95k. Equity from day one.

Senior Engineer · Stockholm

Apply now

Category

Compensation

CTR 3.7%
Cut
Career growth ad variant

Lead in six months.

Promote-from-within track.

See career paths

Category

Career growth

CTR 1.2%

Know what works. Scale what wins.

Illustrative example. The click rates shown are not customer results.

Your talent pool, compounding.

Always-on social keeps your brand in the feed between roles. Everyone who watches, taps or visits joins your warm pool, so the people you reached last quarter are the first to hear about your next role.

See how Audiences builds
Meta

"It's bigger than the work."

Watch now 12K
LinkedIn

"Tools that move millions."

See more 8.4K
TikTok

"Open roles. Live now."

See open roles 23K
Snapchat

"Behind every release."

Watch now 9.7K
YouTube

"Real craft. Real people."

See more 16K

Illustrative example. Engagement figures are not customer results.

The pool you built
just became your pipeline.

Open a role and Boost it. Warm candidates from your talent pool see it first and apply without ever leaving their social feed, answering a few screening questions on the way.

  • Small €395 on Meta, Medium €695 adds LinkedIn, Large €995 adds Snapchat, TikTok, YouTube and Google Display
  • Runs for 14 or 28 days, same price
  • Pay from your wallet or by card, or send a payment link so the hiring manager or client pays
  • Applications sync to 30+ ATS and CRM platforms, including Teamtailor, Greenhouse and Lever
tap to see the candidate flow
9:41

Meta

Facebook + Instagram

Engineering · Stockholm

Senior Software Engineer

Hybrid · Full-time · Apply by 7 Jun

Trusted by teams others measure against.

298 clients across 54 countries. A Fosway 9-Grid Core Leader, 5 years running.

  • Sandvik
  • PEAB
  • Adecco
  • Manpower
  • SATS
  • Capita
  • National Gas
  • Boots
  • NHS
  • JYSK

Ocab

“People used to come to us as a last resort. Now they come to us with purpose. That's the power of social media.”

Åsa Mårtensson

Head of HR at Ocab

more quality hires per vacancy
33% more quality hires per vacancy
faster time-to-hire
65% faster time-to-hire
more quality applications for sanitation roles
24× more quality applications for sanitation roles
Read the Ocab story

The whole platform. Free.

Connect your career site and start creating. Pay for the Boosts and slots you run.

Free

No credit card required

€0

  • Your career site as ads, the canvas and its chat
  • Variants, segments, the chat agents and assistants, API and white-label
  • 10 photo, 25 copy, 25 edit, 60 music and 5 film usage units a month, plus 15 film units with every Boost
  • 20 minutes of AI candidate interviews and 20 minutes of voice assistant a month
  • Your career site scanned every hour
  • Help centre and the in-app assistant
Get started free

Pay for the media you run

  • Job Boost A role on demand for 14 or 28 days, three packages from €395
  • Story Boost A story in the feed for 28 days, three packages from €495

Every plan includes the whole platform. Pro and Business add larger monthly allowances. Enterprise is an agreement shaped around your organisation.

See pricing

Questions teams ask first

Is Adway free?

Yes. The Free plan is the whole platform, with no credit card: your career site as ads, the canvas and its chat, variants, segments, the chat agents and assistants, API and white-label, plus a small monthly allowance to stay creative. You pay for the media you run: Pulse job slots, Spark brand slots, Job Boosts from €395 and Story Boosts from €495. Pro and Business add larger monthly allowances, and Enterprise is an agreement shaped around your organisation.

What's the difference between Spark, Pulse and Boost?

Spark is always-on advertising for your employer brand: each brand slot keeps one story running 24/7 across Facebook and Instagram. Pulse is always-on advertising for your open roles: each job slot keeps one job running 24/7 across Facebook and Instagram, and you can add slots any time. Boost is an on-demand campaign for a role, for 14 or 28 days at the same price: Small €395 on Meta, Medium €695 on Meta and LinkedIn, or Large €995 across Meta, LinkedIn, Snapchat, TikTok, YouTube and Google Display. Stories get Boosts too: 28 days in the feed, from €495.

Will the ads really look like us?

Yes. Adway reads your career site and EVP, picks up your brand signals and tone, and turns every role into an on-brand social ad. Your team reviews and approves, or switches on auto-publish once your brand guidelines are confirmed.

Do we need a marketing or content team?

No. Adway reads your career site and EVP, creates the content and handles distribution. Your team stays in charge of what goes out.

Won't easier applying flood us with junk?

No. Targeting decides who sees the ad before anyone can apply, and AI screening sorts candidates as they apply. Only the best enter your ATS.

Does it work with our ATS?

Yes. Adway plugs into 30+ ATS and CRM platforms, including Teamtailor, Greenhouse and Lever. Jobs sync in, and applications sync out with full source attribution.

Can't we just boost posts ourselves?

A boosted post is one ad, once. Adway turns every open role and every story into targeted ads across Meta, LinkedIn, TikTok, Snapchat and YouTube, optimises them as they run and builds a social talent pool you keep.

How fast can we go live?

Minutes. Paste your career site and your first ads are ready to review. Publish when you're happy.

Your brand in the feed. In minutes.

Connect your career site and Adway creates, schedules and publishes branded posts across Meta, LinkedIn, TikTok and Snap. Automatically. No agency. No briefing. No waiting.

  • Free to use
  • No credit card required
  • First ads in minutes

Meta

Facebook + Instagram

Life at Adway

Build what moves millions.

See open roles