Your employer brand.
In the feed.
24/7.

Spark is always-on advertising for your employer brand, charged monthly. Each brand slot keeps one story running 24/7 across Facebook and Instagram.

Get started free See pricing
  • Free to use
  • No credit card required
  • First ads in minutes

4.9/5

on G2
  • Sandvik
  • Adecco
  • Manpower
  • SATS

One story. One slot. Always on.

Make the story from what your career site already says, put it in a brand slot, and it keeps running while you get on with hiring.

1. Make the story

Your career site as ads. Shape the story on the canvas and its chat.

2. Put it in a slot

Each brand slot keeps one story running. Charged monthly.

3. Live 24/7

The story runs around the clock across Facebook and Instagram.

Make my first story

Stories that sound
like you.

Every story starts from your own career site, in your brand. The whole platform is on every plan, Free included.

  • Your career site as ads

    Adway reads your career site and turns what is already there into stories in your brand.

  • The canvas and its chat

    Shape a story by talking to it. Change the copy, the visual or the tone, then see it in place.

  • Variants

    Try more than one take on a story and keep the one that fits.

  • Talking tracks

    Talking tracks bring these stories together around the themes that define your employer brand.

Talking tracks · Nordwell

Example

Innovation

2 stories
  • Built by people who dare to invent
  • Inside the Labs

People first

2 stories
  • Real people. Real impact.
  • Why Nordwell

Learning

1 story
  • Your next step starts here

Stories get
Boosts too.

A Story Boost runs for 28 days on the channels of the package you choose. Packages are prepaid, charged from credits when you buy them.

  • Small €495 Meta
  • Medium €995 Meta + LinkedIn
  • Large €1,995 Meta, LinkedIn, Snapchat, TikTok, YouTube, Google Display

A Story Boost completes by itself after 28 days.

Simple to price.

Spark runs on top of any plan, Free included.

Brand slot

24/7one story per slot

Each slot keeps one story running 24/7 across Facebook and Instagram.

Story Boost

from €495

28 days in the feed. Small €495, Medium €995 or Large €1,995, prepaid and charged from credits when you buy.

Story Boosts are also priced in GBP, USD, SEK, NOK and DKK. See all pricing

Every story
builds your pool.

Audiences show how interest in your jobs, stories and career site helps build your social talent pool.

See how Audiences work

Keep your employer brand
in the feed.

The whole platform is free. Pay for the slots and Boosts you run.

Get started free
  • Free to use
  • No credit card required
  • First ads in minutes

How Spark connects with the rest of Adway

How is Spark different from Pulse?

A Spark brand slot keeps one story about your employer brand running. A Pulse job slot keeps one open job running. Both run 24/7 across Facebook and Instagram and are charged monthly.

Learn about Pulse

Where does the interest in my stories go?

Audiences show how interest in your jobs, stories and career site helps build your social talent pool, with audience estimates, recorded engagement and the sources available for retargeting.

Learn about Audiences

Can a story reach LinkedIn or TikTok?

Yes, with a Story Boost. It runs for 28 days. Packages start at €495 and are prepaid, charged from credits when you buy them.

Learn about Boost